Getting started with video marketing when you’ve never done it before can be very intimidating. It’s a great unknown that takes a lot of creative effort and energy. Research has shown that though video marketing is the most effective form of advertising for businesses of all sizes, it’s also historically hard for business owners to begin using videos for marketing because they just don’t know where or how to start. There are numerous unanswered questions and fears that make it hard to make this decision and but making no decision will inevitably leave money on the table.